33 Ruthless Rules of Local Advertising
 

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Michael Corbett author of The 33 Ruthless Rules of Local AdvertisingMichael Corbett is the author of the best-selling book The 33 Ruthless Rules of Local Advertising, and is founder and President of The Michael Corbett Company, which for the past 25 years has presented training workshops across the country for marketing experts, advertisers, and salespeople on the principles of successful local advertising.

Michael has worked with radio stations, television stations, and other media to develop effective sales expertise and strategies for dynamic business growth. Frequent keynote speaker at broadcast association meetings, business conventions and retail organization conferences, Corbett has advised enterprises from Fortune 500 companies to independent businesses of all sizes and types. Michael has held executive and ownership positions in retail companies, advertising agencies, and media corporations. He has observed the process of local advertising and business practices from all possible perspectives. What he learned from that experience is contained within the pages of his latest book, co-authored by Edward Rogoff, "The Entrepreneurial Conversation" and his best selling The 33 Ruthless Rules of Local Advertising.