33 Ruthless Rules of Local Advertising
 

Welcome!

When offered, ninety to one hundred percent of the local business owners who attend the Advertising Workshops will request advertising consultations for their businesses. The advertising consultations, conducted by Michael Corbett and Dave Stilli, are provided by the station and The Michael Corbett Company at no fee to the advertiser.

The first of two formal consultations we conduct (Business Profile Meeting) is designed to gather the information we need to provide the business owner with a complete 12-month advertising plan. The second consultation (Recommendation Meeting) is conducted to review the formal advertising recommendations with the business owner and to answer any questions.

All advertising consultations are conducted by phone conference. We will schedule advertising consultations starting within a week or two of each Advertising Workshop. We'll then begin preparing for the Recommendation Meeting also conducted by conference phone, and which takes place within two to three weeks after the Business Profile Meeting.

Advertising Consultations can also be conducted between Advertising Workshops with qualified business owners who have read the 33 Rules book.

 

 

What are the 33 Rules?