Welcome!
The Michael Corbett Company serves two purposes for your stations; we are a market-exclusive advertising and marketing resource for your sales staff and local business owners, and we are a revenue source for new/additional direct business. Our direct sales methodology is based on Michael Corbett's best selling business book, The 33 Ruthless Rules of Local Advertising. The primary elements of the Michael Corbett Company Direct Revenue Program include:
- An Introduction Meeting-Program Preparation.
- 33 Rules Sales Training for all Managers and Salespeople.
- Advertising Workshops for Local Business Owners Conducted by Michael Corbett and his business partner, Dave Stilli.
- Advertising Consultations conducted by Michael Corbett and Dave Stilli for Local Business Owners.
The purpose of the Introduction Meeting is to provide an overview of the Michael Corbett Company Direct Revenue Program for the salespeople and managers, and to instruct the team on how to prepare for the first Advertising Workshop.
The Introduction Meeting is conducted by phone conference several weeks prior to the first 33 Rules Advertising Webinar.
A Manager's Program Preparation Packet will be sent to you several weeks ahead of the Introduction Meeting. Included will be complete instructions on how to determine the list of businesses you'll be inviting to the Advertising Webinar along with detailed instructions on the program's logistical necessities.
Michael Corbett and Dave Stilli will conduct several 33 Rules Advertising Workshops (Webinars) in the first twelve months of our association. The sales staff will invite a limited number of local business owners to the Advertising Workshop, which takes place on a mid-week day from 8:30 until about 10:30.
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