Corbett provides an excellent resource for non-professionals. He does well in defining and explaining the 33 rules.



A clear, concise summary of local advertising philosophy. My copy usually sits right next to my copy of "Elements of Style."



This book is almost too good to share.



This book is an excellent resource for any business owner. The authors give you a step-by-step approach to advertising



If you had to choose only one book on advertising, take it from me,
this one is it.

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