Advertising Advisory Services
The Michael Corbett Company can support you in setting up your advertising to win, and we can do it when you become a member. You'll learn foolproof advertising plans and methods directly from the nation's leading experts on local advertising, Michael Corbett and David Stilli.
We have a fee-based program of advertising advisory services, which include:
- An initial consultation consisting of:
- Marketing Bridge Analysis
- Unique Selling Proposition Analysis
- Competitive Position Analysis
- Equity Position Analysis
- Copy Analysis
- Advertising Budget Analysis
- Media Scheduling Analysis
- Once the initial consultation takes place, and within a week to two, we will provide a 12-month growth plan, including:
- Growth Objectives
- Marketing Bridge Suggestions
- Copy Direction/Points/Suggestions/Copywriting
- Positioning Statement/Slogan
- Media Recommendations
- Accountability (tracking) System

