What Readers Say:

Corbett provides an excellent resource for non-professionals. He does well in defining and explaining the 33 rules.

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

A clear, concise summary of local advertising philosophy. My copy usually sits right next to my copy of "Elements of Style."

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

This book is almost too good to share.

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

This book is an excellent resource for any business owner. The authors give you a step-by-step approach to advertising

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

If you had to choose only one book on advertising, take it from me,
this one is it.

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Advertising Advisory Services

Almost any size business can afford my complete analysis, recommendations, and continued oversight.

My advisory services are designed for one thing and that is to support you in getting consistently positive returns for your advertising expenditures. 

Here is how our work together begins.

  1. the 33 ruthless rules of local advertising advertising advisory servicesAn initial consultation consisting of:
    • Marketing Bridge Analysis
    • Unique Selling Proposition Analysis
    • Competitive Position Analysis
    • Equity Position Analysis
    • Copy Analysis
    • Advertising Budget Analysis
    • Media Scheduling Analysis

  2. Once the initial consultation takes place, and within a week to two, I will provide a 12-month growth plan, including:
    • Growth Objectives
    • Marketing Bridge Suggestions
    • Copy Direction/Points/Suggestions/Copywriting
    • Positioning Statement/Slogan
    • Media Recommendations
    • Accountability (tracking) System

If you have an interest in taking the next step, I invite you to give me a call to see if working together makes sense. Expect a relaxed conversation with no sales pitch. Contact me at 888-646-5520.
 

Buy the Book

The 33 Ruthless Rules of Local Advertising Michael Corbett
Order the book
from Amazon
or on CD by calling
888-646-5520

Purpose of Advertising

  • Competitive Position
  • Equity Position
  • Realize Growth Objective

Why Advertise

  • Attract New Customers
  • Retain Current Customers
  • Employee Moral
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