Michael Corbett is the author of the best-selling book The 33 Ruthless Rules of Local Advertising, and is founder and president of The Michael Corbett Company. From early on and for the past several decades, Michael and his business partner and contributing author, Dave Stilli, have presented training workshops nationwide on the principles of successful local advertising to marketing experts, advertisers and salespeople.

Michael and Dave have both held executive and ownership positions in retail companies, advertising agencies and media corporations, so they have observed the process of local advertising from all possible sides.

Frequent keynote speakers at business conventions, broadcast associations and retail organization conferences, Michael and Dave have advised enterprises from Fortune 500 companies to independent businesses of all sizes and types.

What Michael has learned over the decades about what works and what doesn’t in local advertising is revealed in The 33 Ruthless Rules of Local Advertising.