Michael Corbett is the author of the best-selling book The 33 Ruthless Rules of Local Advertising, and is founder and president of The Michael Corbett Company. For the past 25 years, Michael has presented training workshops on the principles of successful local advertising for marketing experts, advertisers and salespeople across the country.

Frequent keynote speakers at business conventions, broadcast associations and retail organization conferences, Corbett and Stilli have advised enterprises from Fortune 500 companies to independent businesses of all sizes and types.

Each has held executive and ownership positions in retail companies, advertising agencies and media corporations. Both Corbett and Stilli have observed the process of local advertising from all possible sides.

What they learned in their 50 collective professional years about what works and what doesn’t is contained in The 33 Ruthless Rules of Local Advertising.