What Readers Say:

Corbett provides an excellent resource for non-professionals. He does well in defining and explaining the 33 rules.

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

A clear, concise summary of local advertising philosophy. My copy usually sits right next to my copy of "Elements of Style."

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

This book is almost too good to share.

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

This book is an excellent resource for any business owner. The authors give you a step-by-step approach to advertising

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

If you had to choose only one book on advertising, take it from me,
this one is it.

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If You're Not Really Pleased With Your
Advertising Results, You're Not Alone.

But there is hope...

Hello, I'm Michael Corbett and I know your advertising can work consistently. But first, you have to be able to answer the following questions:

  • question-mark3aWhat four critical questions should you ask local ad agencies or media salespeople before you trust them with your money?

  • What’s the truth behind the myth of so-called “Branding?”

  • What are the elements in ad copy (script) and presentation (production) that determine ahead of time whether your advertising message has a chance of working?

  • How can your Marketing Bridge sabotage your advertising efforts without you even knowing it?

  • What proven formula can you use to set and meet growth objectives with your ad dollars that will allow you to hold your ad dollars accountable for the first time?

    Want to discuss the answers?
    Call me at 888-646-5520 for a no-obligation conversation    .
 

A Message from Michael

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Buy the Book

The 33 Ruthless Rules of Local Advertising Michael Corbett
Order the book
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Purpose of Advertising

  • Competitive Position
  • Equity Position
  • Realize Growth Objective

Why Advertise

  • Attract New Customers
  • Retain Current Customers
  • Employee Moral
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